Jeff Lee joins NTN Canada

NTN Canada announced that aftermarket veteran Jeff Lee has joined its team as director of sales for the Canadian automotive and heavy-duty aftermarket, overseeing those sales channels.

He will officially take on the role on October 28, 2024.

In an announcement, NTN noted Lee is “a respected aftermarket sales professional with over 20 years of sales and account management experience.”

It further highlighted his experience in the aftermarket, which will help support NTN’s growth in the channels. Lee has held various leadership positions in sales, including national, regional and territory sales management, B2B sales and private labelling. 

“Jeff brings a wealth of knowledge and sales expertise in the automotive parts industry, as well as the heavy-duty truck segment,” the announcement said, further highlighted that “his expert knowledge and proven sales success in the aftermarket vehicle markets will go a long way in helping NTN to rebuild its aftermarket sales team and substantially grow and expand its business.”

He takes over the role from Rita Payne, who will move to director of corporate marketing and communications for NTN.

“Rita will apply her analytical approach and experience in aftermarket sales to bolster and bring to fruition NTN’s strategic marketing plans,” the announcement said. “With a solid track record in campaign management and strategic partnerships, she will now focus on broadening NTN’s aftermarket commercial initiatives and enhancing NTN’s brand identity in the market.”