New Novus Glass location opens in Hamilton

Novus Glass Hamilton Central has opened its doors, led by owner and operator Jason Russell.

He is the owner of Russell Automotive Repair & Service Inc. and brings more than 20 years of experience to his latest venture

Russell saw the potential to expand his services to meet growing needs in the glass and calibration market. “Performing ADAS calibrations for four years showed me how the glass business could enhance what we already offer,” he said in an announcement. “I saw an opportunity to elevate customer experiences and set new standards.”

Russell’s automotive journey began in high school. His first major project was a 1968 Mustang he built with his now-wife at age 16.

His approach to business is guided by a focus on innovation and community involvement. He supports youth sports through coaching and mentorship

“We believe the youth are the future. Engaging with the community through youth sports not only supports their athletic development but also allows us to teach vital life lessons,” Russell said.

“Jason’s well-rounded repair service business exemplifies what is necessary to stay ahead in the industry,” said Zakari Krieger, Vice-President of Prime CarCare. “His dedication to incorporating windshield repair alongside his calibration services reflects a forward-thinking approach that benefits both customers and the market at large.”